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[DRI Name] owns [experiment name] with final decision authority​ Irreversible step by tomorrow: [Specific action that moves from planning to execution] Dependencies: Marketing: [Name] delivers [asset/approval] by [date/time] Product: [Name] ships [feature/variant] by [date/time] Data: [Name] sets up [tracking/dashboard] by [date/time] Success criteria: Ship if [primary metric] lifts ≥[%] AND [guardrail] doesn't drop >[%] Fail criteria: Archive if [primary metric] drops OR [guardrail] regresses >[%] Iterate criteria: If [%] < lift < [%], run variant B testing [hypothesis] Review checkpoint: [Date] at [time] - DRI presents data, team advises, DRI decides​

[DRI Name] will launch [no-code variant] by EOD [date] 48-hour dependencies: Marketing: Pre-approve copy variants (no review loop) by [time] Data: Funnel setup complete by [time] Product: Feature flag ready by [time] Decision criteria: Ship at >15% lift, iterate 5-15%, archive <5%​ Stop date: [Date] or when n=[sample size] reached, whichever comes first​ Parallel qual: [Name] runs 5 user intercepts during test window to explain "why"

Experiment 1: [DRI Name] will [specific action] by [date/time] Dependencies: [Who] provides [what] by [when] Decision criteria: Ship at [%], iterate at [%], archive below [%] Review date: [Date] to analyze results and decide

7: [DRI Name] runs iteration #[X] building on [previous experiment ID] What we learned last time: [Key psychological insight from previous test] This iteration tests: [Sharper hypothesis based on learning] Tomorrow's action: [Name] launches refined variant by [time] Dependencies: None (reusing infrastructure from previous test) Decision criteria: If this confirms hypothesis → Ship and expand to [other touchpoints] If this contradicts → Archive direction and pivot to [alternative hypothesis] If inconclusive → Run one more iteration with [bolder change] New ideas generated: [3 experiment ideas] with initial ICE scores​

[DRI Name] leads [customer-facing experiment] Stakeholder pre-brief completed: [Date] with [Sales/Support/Product leads] Tomorrow's step: [Name] begins soft launch to internal beta users by [time] Dependencies: Legal: [Name] approved copy/claims by [date] Support: [Name] briefed on potential questions by [date] Sales: [Name] knows about test, won't be surprised by customer mentions Rollout gates: Gate 1: Internal beta (n=50) for 48h - check for major issues Gate 2: 5% external traffic for 3 days - monitor support tickets Gate 3: 50% traffic if Gate 2 clean Decision criteria: Ship if ≥15% lift AND support ticket volume doesn't increase >[10%] Communication plan: [DRI] sends results email to stakeholders within 24h of decision

Sprint Week [X] - Experiment 8: [DRI Name] owns [experiment cluster] Monday 9am: Hypothesis finalized, variants approved Monday 2pm: [Name] launches to 25% traffic Wednesday 10am: Checkpoint - [DRI] reviews early signals with Data team Friday 3pm: Results review - Ship/iterate/archive decision​ Dependencies: All approvals pre-secured in previous sprint planning Tracking verified Friday prior week Decision framework: Use "Do No Harm" criteria - ship unless statistically significant negative​ Velocity goal: Close 1 experiment per week with documented learning

New Ans [DRI Name] tests [ad variant/audience] with $[budget] cap Tomorrow: [Name] launches campaigns by [time] Daily spend limit: $[X] to control downside risk Dependencies: [Name] sets up conversion tracking by [date] Decision criteria :​ Ship: CAC ≤$[X] AND LTV:CAC ≥[ratio] Iterate: CAC $[X]-$[Y] → test different creative/audience Archive: CAC >$[Y] after n=[X] conversions Stop conditions: Stop at $[budget] spent OR [date], whichever first Scale plan: If ship criteria met, increase daily budget to $[Y] in week 2.

[DRI Name] runs [compliant experiment] in [regulated space] Pre-launch checklist: ☐ Legal review completed by [Name] on [date] ☐ Compliance approval documented in [location] ☐ Privacy impact assessed by [Name] ☐ Data retention policy applied Tomorrow: [Name] submits final variant for compliance sign-off by [time] Dependencies: Cannot launch until all checklist items complete Decision criteria: Standard metrics PLUS compliance monitoring Audit trail: All decisions documented in [system] for regulatory review Rollback procedure: [Name] can rollback, but must notify compliance within [X hours]

New Answe[DRI Name] runs [experiment] with [X engineer-days] budget Scope locked: No scope creep - if it doesn't fit in [X days], we descope or wait Tomorrow: [Name] confirms technical feasibility and effort estimate by [time] Dependencies: Engineering: [Name] allocates [X hours] in sprint [Y] Design: [Name] delivers assets [2 days before] dev starts Decision criteria: Standard metrics + ROI per engineer-day​ Learning goal: Even if test fails, document [technical pattern/component] for reuse Velocity tracking: Time from idea → launch = [X days] (goal: reduce 30% next quarter)